>>Welcome to Ethnographic Insight, Inc., where qualitative marketing research provides your business with the ultimate vantage point—a close-up of your company's products and services through the eyes of your consumer.
Ethnographic Insight anthropologists are experts in ethnography. We have academic training, years of fieldwork experience, and are innovators in the application of anthropological models and methods to marketing research.
We provide you with a real-world understanding of consumer preferences, motivations, and needs by examining the environments consumers inhabit and the socio-cultural influences on their behaviors. Such insights translate into strategic business opportunities, including improved customer loyalty and increased competitive advantage.<<
that link goes to some sort of FAQ about the bastardization of ethnography for marketing purposes, one of which reads,
"When is ethnography appropriate?"
hmmm.
eeeew.
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